Do you have a blog that you consistently contribute to?
Do you have a hard time coming up with content ideas to write about?
Do you know what content will be useful for your customers?
Consistently contributing to your company blog is an excellent opportunity to be seen as a thought leader within your industry.
When creating content you should always first ask yourself “will this be useful for our potential and existing customers”.
The idea is not to sell first but to educate first. Provide your prospective (or current) customers with a valuable resource they’re seeking.
Here are 6 ways to find content ideas for your blog that prospective customers will find valuable: