Social Media Marketing Ideas for the DIY Owner

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Learn how to put actionable small business marketing ideas in place with the existing resources you have all from within your email. Tips for Social Media Marketing best practices, tools and platforms. 

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6 Ways to Find New Content Ideas for Your Blog

6 Ways to Find New Content Ideas for Your Blog - Eric Ungs

Do you have a blog that you consistently contribute to?

Do you have a hard time coming up with content ideas to write about?

Do you know what content will be useful for your customers?

Consistently contributing to your company blog is an excellent opportunity to be seen as a thought leader within your industry.

When creating content you should always first ask yourself “will this be useful for our potential and existing customers”.

The idea is not to sell first but to educate first. Provide your prospective (or current) customers with a valuable resource they’re seeking.

Here are 6 ways to find content ideas for your blog that prospective customers will find valuable:

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3 Gmail Plugins You Need to Communicate and Sell More Effectively

Gmail Plugins You Need Now to Communicate and Sell More Effectively

Do you spend a lot of time checking email each day?

Are you looking for ways to make that process more efficient?

Email is an integral part of our daily communications for both personal and professional use.

Some people might only spend a few minutes each day sending and responding to email while others spend hours.

This could be in part because you receive a lot of emails and/or you don’t have a process (or system) in place for your email communications when dealing with high volume (or any amount).

Here are 3 Gmail plugins that will make your daily email routine more efficient and effective:

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Develop a Content Strategy Knowing Your Competition: It’s Not Who You Think It Is

Developing a Content Strategy - Eric Ungs

Have you implemented a content strategy for your social media channels? Have you considered how your competition might play a role in that? Traditionally, competition is the business down the street (or online) selling the same product or service to the same market as you. Keeping tabs on your direct competition is important, but it […]

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Build Your Social Community Around Purpose (Not Product)

Build Your Social Media Community Around Purpose (Not Product) - Eric Ungs

What is the purpose of your company? Why do you even exist? What is your reason for being? The way of doing business is rapidly changing. People are much more connected and their expectations for brands are much more personal. People don’t expect to be friends with you (a friend is someone I call when […]

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7 Books to Put On Your Spring and Summer Reading List

7 Books to Put On Your Spring and Summer Reading List - Eric Ungs

Ever since my son was born 10 months ago (can’t believe it! time flies) I just haven’t been able to sit down and open a book. It’s not that I don’t have the time, it’s just a whole new life that I am adjusting to and balancing. Just recently I picked up a book and […]

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Death to Google Reader: So What’s the Future for RSS?

Google Reader

Google Reader has made a shock wave throughout all interwebs over the course of 48 hours. Petitions, groups, communities, hashtags hoping to grab the attention of the mighty search giant. Google announced on Wednesday that they will be killing off 7-year old Google Reader on July 1, 2013. Google sited that the project was declining in total usage and […]

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