What is the purpose of your company?
Why do you even exist?
What is your reason for being?
The way of doing business is rapidly changing. People are much more connected and their expectations for brands are much more personal.
People don’t expect to be friends with you (a friend is someone I call when my dog dies), but they do expect to develop relationships with brands based on shared interests, beliefs and lifestyles.
You are now a midst the relationship era. Where developing deep connections and relationships feeds long term growth.
Know your purpose to build relationships
Relationships matter and make a difference, not sales. Your purpose isn’t about sales. Yes, you need money to keep the lights one. Yes, you love money and probably want more of it.
But, you need to think deeper.