I do think Isaacson could have dug a little deeper into the financing portion but what I think is amazing, and how it affected the financing of products, was his reality distortion field. The book outlines how he was producing, engineering, and designing great products with a tiny fraction of resources and materials his competitors were working with. And I think this was part of his simplicity approach that filtered into everything about him and Apple.

You’re right though, Apple is simply a unique organization and it’s hard for the average company to adopt that philosophy. We all want to be successful like Apple and have a brand like Apple – but don’t want to make that business model change.

Thanks for commenting Barb. Have yourself a great 2012!

Eric.

If you read the book and embrace the insanely great product concept, be prepared to be slapped upside the head when you return to your desk the next day. Sigh. Still, we can aspire. I agree it’s one of the best books I’ve read in a long long time.

We were just talking about this -